About

Found in the heart of Chelsea, Daniels has become one of London’s most coveted addresses for those who take their hair seriously. Founded by Daniel Rice — a colourist, stylist and one of the most in-demand colourists in British hairdressing — Daniels is where the art of hairdressing meets luxury, and where every visit feels like a dream.

Trained by some of the most influential names in the industry, Daniel has spent his career refining technical excellence, personalisation and ultimately, hair health. His colour work sees clients return from around the UK and beyond again and again – naming him as THE colourist who truly understands their hair, inside and out. As a passionate educator and mentor, Daniel has shaped the entire team, instilling the same high standards, the same depth of consultation, and the same unwavering attention to detail that defines his own work. Whether you are in Daniel’s chair or with another member of his handpicked team, the experience is seamless, elevated and entirely your own.

Every appointment begins with a conversation; no two clients are the same, and no two results should be either. Cut and colour are considered against your hair type, your lifestyle, and your aesthetic to create something wearable, beautiful and distinctly you.